Funding
- ITV was a network of television companies who competed with each other to provide programmes for the channel.
- The production company behind The Avengers was ABC.
- Their primary income was from advertisements. This advertising revenue resulted in higher production values than the BBC.
- The Avengers was sold to many overseas countries. A deal was made with the American Broadcasting Company, which required the fourth series of The Avengers and allowed high production values for television of that era.
- ITV was a network of television companies who competed with each other to provide programmes for the channel.
- The production company behind The Avengers was ABC.
- Their primary income was from advertisements. This advertising revenue resulted in higher production values than the BBC.
- The Avengers was sold to many overseas countries. A deal was made with the American Broadcasting Company, which required the fourth series of The Avengers and allowed high production values for television of that era.
Regulation
- The ASA had not yet been established, which meant that all the ad breaks on ITV had no rules to oblige by.
- The ASA regulate all adverts. Adverts cannot be harmful, misleading, offensive.
- ITV opened its channel at 4:20pm with a daytime soap then showed a range of children's shows. Adult programmes then followed.
The Watershed
- In 1964, the watershed was introduced at 9pm, which allowed for more adult programming such as the Avengers.
- ITV shut down at about midnight, by which time it was assumed that audiences would be in bed.
Scheduling and Figures
- The Avengers was scheduled at 9/9:05pm on Saturday on ITV. This was prime-time. By the fourth series it had attracted over 7 million homes and episodes often appeared in the top 10 television programmes.
- The remote control was not invented, so people had to get up and change the channel!
- The ASA had not yet been established, which meant that all the ad breaks on ITV had no rules to oblige by.
- The ASA regulate all adverts. Adverts cannot be harmful, misleading, offensive.
- ITV opened its channel at 4:20pm with a daytime soap then showed a range of children's shows. Adult programmes then followed.
The Watershed
- In 1964, the watershed was introduced at 9pm, which allowed for more adult programming such as the Avengers.
- ITV shut down at about midnight, by which time it was assumed that audiences would be in bed.
Scheduling and Figures
- The Avengers was scheduled at 9/9:05pm on Saturday on ITV. This was prime-time. By the fourth series it had attracted over 7 million homes and episodes often appeared in the top 10 television programmes.
- The remote control was not invented, so people had to get up and change the channel!
Good stuff Sam! Some really important information here! Ensure you are confident with the differences of ITV in 1960 compared to the BBC in 2010.
ReplyDeleteMiss C