LARI - Four major concepts in Media Studies
Language
Audience
Representation
Institution
(It is also useful to be aware of Narrative, Genre and Contexts)
Institution
- Media is a business (not necessarily there to entertain, but to make money (with some exceptions e.g. BBC))
- Production is done by organisation, who make the product, then advertise and distribute it (type of institution can influence the media product).
- Institutions include Time Warner, Sony, Disney, etc.
Language
- The way media texts communicate with people that use them.
- Camera movement, editing, sound, mise-en-seene etc.
Representation
- Media products present us with stereotypical information about the world.
- The information has to be selected and shaped towards what we see or hear.
Audience
- The people who consume the product (people the product is aimed at).
- All people who experience a media product form part of its audience.
Brilliant introductory post here Sam, well done.
ReplyDeleteYou've also created a great wordle!
Miss C