Representation
Representations which are the same as the dominant representation REINFORCE the stereotype.
Representations which are different from the dominant representation CHALLENGE the stereotype.
What is representation?
Representations which are the same as the dominant representation REINFORCE the stereotype.
Representations which are different from the dominant representation CHALLENGE the stereotype.
What is representation?
- Representation is concerned with the way that people, ideas and events are presented to us.
- This could be representation in magazines, news, soap operas, films and so on.
Signs
Signs make help us decipher what exactly is being re-presented. Signs are the smallest piece of meaning we can use to decode meaning. Almost anything can act as a sign and more than one sign makes up a code.
For example: Glasses + bowtie + pocket protector + books = NERD!
- Age
- Ethnicity
- Sexuality
- Class and Status
- Physical Ability/Disability
- Regional Identity
Stereotypes
- Sometimes representations can turn into stereotypes.
- A stereotype is a simplified representation of character, appearance and beliefs.
- A stereotype is a commonly held public belief about specific social groups or types of individuals.
Countertypes
- It may include representation of people, places, events.
- Signs are manipulated in order to make sense of the world.
- To look like or resemble.
- To stand in for something or someone.
- To present a second time to re-present.
What does this mean?
This means that media texts are intentionally, written, framed, cropped, captioned, branded, targeted and censored by producers, and that they are entirely artificial versions of the reality we perceive around us.
Signs make help us decipher what exactly is being re-presented. Signs are the smallest piece of meaning we can use to decode meaning. Almost anything can act as a sign and more than one sign makes up a code.
For example: Glasses + bowtie + pocket protector + books = NERD!
What social groups are we concerned with?
- Gender- Age
- Ethnicity
- Sexuality
- Class and Status
- Physical Ability/Disability
- Regional Identity
- Sometimes representations can turn into stereotypes.
- A stereotype is a simplified representation of character, appearance and beliefs.
- A stereotype is a commonly held public belief about specific social groups or types of individuals.
Countertypes
Countertypes are positive stereotypes. It is an improvement on a negative stereotype, it is still not the whole truth.
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