Representation - Gender

Representation - Gender
The representation of men and women.
Gender is perhaps the basic category we use for sorting human beings, and it is a key issue when discussing representation. 

Many objects, not just humans, are represented by the media as being particularly masculine or feminine - particularly in advertising - and we grow up with an awareness of what constitutes 'appropriate' characteristics for each gender.


Representation of Women
Feminism has been around for over 30 years yet media representations of women are worryingly the same.
Representations of women across all media tend to
highlight the following:
- Beauty 
- Size/physique
- Sexuality 
- Emotional dealings 
- Relationships
Women are often represented as being part of a context (family, friends, colleagues) and working/thinking as part of a team. 
In drama, they tend to take the role of helper (Propp) or object, passive rather than active.
Men are still represented as TV drama characters up to 3 times more frequently than women, and tend to be the predominant focus of news stories. 

Representation of Men
Representations of men across all media tend to focus on the following:
- Strength - physical and intellectual 
- Power & Success
- Sexual attractiveness - Physique 
- Independence 
- Masculine 








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